2017 Annual Meeting Recap

It was lovely to see so many members at our 2017 Annual Meeting of Members on February 19 at Tomales Town Hall.  For those of you unable to join us, here’s a quick recap of what our Guild Committees have planned for this year:

Governance Committee

Co-chairs: Phillip Franco and Tamara Hicks

  1. Organizational Maintenance
    1. Review policy and process with new Committee members. Due date 2/28/2017
    2. Ensure all Board members sign a conflict of interest statement. Due date: 3/31/2017
    3. Develop and administer online Board Assessment. Due date: 10/31/2017
    4. Conduct annual review of bylaws/policy. Due date: July 31, 2017
    5. Schedule and execute ED performance review. Due date: February 28, 2018
  2. Board and Committee Infrastructure
    1. Conduct a full review of Board prospect list for 2017 elections. Due date: September 30, 2017
    2. Recruit Committee members from membership at large. Due date: February 28, 2017
    3. Create officer slate for 2017-2018. Due date: November 2017
    4. Ensure selection of Committee Chairs and Committee Members for 2018. Due date: January 2018
    5. Plan Board retreat to lead 5-year strategic plan. Due date: August 31, 2017

Education Committee

Chair: Sue Conley

Board Member: Emily Shartin

  1. Workshop with Allen Sayler. Topic TBD but probably on dealing with government inspections, audits and recalls. We ideally will schedule this for late summer, and will use the donation from Redwood Hill (earmarked for cheesemaker education) to help offset costs.
  2. Class with UC Davis. Topic TBD but probably to focus on environmental work their lab has done with creameries and wineries. Our hope is also to build a better relationship with Davis, with an eye toward future events and collaborations.
  3. CCP Exam. Continuing the Guild’s practice of offering a scholarship to a member to take the CCP exam at the ACS conference.
  4. Jennifer Bice Scholarship. Helping to administer the new cheesemaker scholarship.
  5. Partnership with Santa Rosa Junior College. Exploring working with their culinary and agricultural programs to determine potential opportunities for a cheesemaking and other programs that would benefit the members.
  6. Building more opportunities for trade education. The Guild has previously organized a Trade Day, and we intend to start making plans to revive/reinvent that event in 2018.

 Governance Committee

Co-chairs: Phillip Franco and Tamara Hicks

  1. Organizational Maintenance
    1. Review policy and process with new Committee members. Due date 2/28/2017
    2. Ensure all Board members sign a conflict of interest statement. Due date: 3/31/2017
    3. Develop and administer online Board Assessment. Due date: 10/31/2017
    4. Conduct annual review of bylaws/policy. Due date: July 31, 2017
    5. Schedule and execute ED performance review. Due date: February 28, 2018
  2. Board and Committee Infrastructure
    1. Conduct a full review of Board prospect list for 2017 elections. Due date: September 30, 2017
    2. Recruit Committee members from membership at large. Due date: February 28, 2017
    3. Create officer slate for 2017-2018. Due date: November 2017
    4. Ensure selection of Committee Chairs and Committee Members for 2018. Due date: January 2018
    5. Plan Board retreat to lead 5-year strategic plan. Due date: August 31, 2017

 

MarComm Committee Goals

Co-chairs: Lynne Devereux and Rick Lafranchi

Board Members: Rebekah Baker, Felice Charlton, Maxx Sherman

  1. Social Media Strategies for Small- to Mid-sized Companies.

This session would provide actionable ideas for designing and implementing social media strategy solutions to improve branding, marketing and customer engagement.

We propose hiring a professional trainer experienced in integrating services such as Facebook, Twitter, Instagram and the company’s website, and actionable tools for analyzing response and engagement.

  1. Part 2 of the program would recruit a Guild member to attend the session then assist in implementing Guild social strategies for SF Cheese Fest and American Cheese Month.

Timing:          Late April

Audience:      All members

Budget:           $1000. ($600 to hire a qualified social marketing strategist. Most if not all the fee to be covered by ticket price; $400 for Guild recruit.)

  1. American Cheese Month (October)

Create a sub-committee to contribute ideas to attract producer and retail participation in month-long statewide promotion, linked to national support by ACS. Help create and spread buzz to membership via contest, prizes, exposure for businesses and new partnerships.

Timing:           June/July – plan development

August – social media calendar

Budget:           $800

  1. Moving Cheese without a Distributor

This session will address critical decision points such as packaging, shipping and air freight for perishable products, for new product development and reintroducing an existing product.

Audience:       Producers and trade members.

Timing:           October

Budget:           Costs covered by entry fees.

 

SF Cheese Fest/Fundraising

Co-Chairs: Jon Bowne and Emiliano Lee

  1. Plan and execute 3rd Annual SF Cheese Fest, improving the experience for our cheesemakers based on last year’s feedback and working toward a sold-out event. Due date: 9/16/17
  2. Work in tandem with MarComm Committee to increase press outreach and social media marketing of SF Cheese Fest. Due date: 9/16/17
  3. Raise $8,000 in additional funds for the Guild. Due by 12/31/17