Join the CACG MarComm Committee for our upcoming Trade Spending Workshop. Can you answer this question? “What is your company’s trade spending budget?” If not, you need to come to this workshop for small and mid-level businesses! Two industry dynamos, Felice Charlton, National Sales Director for Pt. Reyes Farmstead Cheese Company and Rick Lafranchi, owner of Nicasio Valley Cheese Company, take us through a plan vital to your cheese company’s success. Learn how to allocate, evaluate and achieve better results with your promotion investment. Valuable insider insights will be shared by special guest and long time cheese consultant, Mike Repetto.
Issues to be covered:
- What is Trade Spending?
- Trade Spending Objectives
- Promotions (Retail, Timing, Evaluation)
- Trade Spending from a Retailer Perspective
- How to get the “Great Promotion”
- Opportunities and Displays
Workshop will take place in the Forum Room at the Main Branch of the Petaluma Public Library. Tickets are $20/CACG Members and $100/Non-Members and available here.